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JENNA
CHAFFE
Y

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WHO IS JENNA?

A LIFE-LONG GO GETTER

My story began in rural New Zealand, where I grew up surrounded by animals, community, and the kind of childhood that builds grit. By age 11, I was already making headlines, the youngest competitor in regional sheepdog trials, featured in newspapers and on TV for my determination, instinct, and natural leadership.

Those early years shaped my belief that young people are capable of extraordinary things when they’re supported, encouraged, and trusted.

When I moved to Australia, I built a career in high‑pressure corporate leadership across national operations, safety, and compliance. I learned how people work, how teams thrive, and how mindset, communication, and emotional intelligence shape every outcome. This is also where my passion for empowering women grew, helping women step into leadership, trust their voice, and build confidence in environments that often underestimated them.

Everything changed when I became a mum.

My son opened my eyes to the emotional world of children, their pressures, their needs, and the environments that help them feel safe, confident, and connected. That shift in perspective sparked a mission that would eventually become SO ARE YOU™.

 

I founded Beat Freakz Fit®, Australia’s first workout‑in‑the‑dark experience for women, a movement that grew from a single idea at my dining table into a national wellbeing brand. It became a space where women of every age, shape, size, and ability could move without judgement, reconnect with their identity, and rebuild their confidence. That experience taught me the power of community, movement, and emotional safety, lessons that now shape everything I do.

Today, my work spans across young people, educators, and women.
I support students through movement‑based wellbeing programs, and I support the adults around them through teacher wellbeing, stress management, and team‑building sessions informed by my DISC training. Whether I’m working with a classroom, a leadership team, or a room full of women rediscovering their power, my purpose is the same:

to help people feel seen, supported, and strong within themselves.

SO ARE YOU™ was created because I saw what so many young people were missing: spaces where they feel seen, safe, valued and emotionally supported. Becoming a mum made it impossible to ignore how early self‑doubt begins and how much pressure children carry. I noticed the gaps, the moments where kids needed connection, confidence and emotional tools but didn’t always have access to them, and I built SO ARE YOU™ to change that.

My mission is simple: to help young people understand themselves, trust themselves and feel proud of who they are. SO ARE YOU™ exists because every child deserves to grow up knowing, “I am enough, and so are you.”

QUALIFICATIONS

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Diploma in workplace health & safety

Certificate IV in workplace health & safety

Certificate IV in training & assessment

Certificate IV in fitness

Certificate IV in business administration

Master Practitioner in Neuro-Linguistic Programming (NLP)

Master Practitioner in reiki

Magnified healing practitioner

Advanced ICAM lead investigator

Certified public speaker

Storytelling for influence certification

Certificate in childhood trauma

Stress management specialist certification

Certificate IV in life coaching

Diploma in neuroscience of leadership (currently underway)

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ACHIEVEMENTS

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Finalist, Wyndham City Business Awards - Micro business & inclusion/diversity

Featured in SheDefined, iHeart Radio & Starweekly

Publicly voted speaker for Heidi Anderson's Sh*t Show

Selected YGAP business mentor

Hosted multiple sold-out business events

Panel judge for female-led business pitch competitions

Hosted sold-out women's empowerment retreats

MC for the Wyndham City Business Expo

Corporate facilitator delivering staff wellness & mindset sessions nationally

Keynote speaker for charity galas, fundraisers & business events

2026 Wyndham City Ignite Program business mentor

Delivered wellbeing programs across schools in Victoria

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TRUSTED BY

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